Get Started with a Farmstanding Market (for Farmers’ Markets or Local Food Hubs)

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With Farmstanding, you can set up a multi-vendor marketplace, accept payments online, and make your market easily searchable by any of the products or categories of your vendors. There are absolutely no fees to setup and run a Farmstanding Market. Vendors manage their own products and can view orders for every product they sell, so you don’t need to do any extra coordination. When customers purchase, funds will be automatically attributed to each vendor, so you don’t need to track or manage payments. Once you complete your Market setup, Farmstanding will handle almost everything automatically, 100% free, so you can focus on the in-person experience at your market.

Farmstanding marketplaces are great for customers. Your existing customers can do a one-stop checkout from all of their favorite vendors and pickup at your location. New customers searching for products in your area will find your market any time their search matches one of your vendors.

Farmstanding is also easy for your vendors. They can add products once for sale at any location or market, get emails for all orders, and receive weekly payments for their sales. In addition to selling through your marketplace, vendors can also use Farmstanding as a personal online shop just by adding a new location to their account. This makes it possible for vendors to manage all products, sales, pickup locations, and markets in one single account.

Getting Started

If you’ve already signed up for Farmstanding, you can get started right from your Farmstanding Dashboard:

  1. Navigate to your Farmstanding Dashboard.
  2. Enter the Business Name that will show in search results, on your market’s information listing page above your vendor list, and on your Marketplace shop page.
  3. Select your account Type. (For farms or local businesses, check out this setup guide instead.)
  4. Add your market’s location, or add your primary pickup location if you’re a local food hub.

Your market will have two pages:

  • a listing page with your market information and vendor list. This is the page customers find in search results. It will also be linked from the listing page of any of your vendors.
  • a marketplace page where customers can purchase products. This page can be reached from your listing page by clicking the Shop Marketplace button.

Once you submit the setup form, your listing page will be generated, and it will immediately start appearing in Farmstanding search results!

Your marketplace page has also been created, but it’s not ready for sales yet since you don’t have any products available. To sell products through your marketplace:

  1. Set your pickup time
  2. Add vendors to your listing information page
  3. Link vendors to your marketplace. Their products will be added to your marketplace automatically.

From the Farmstanding Dashboard you are now able to do all of the following:

  • Manage your pickup location and time
  • Add or manage vendors
  • View and manage orders or update order status. You can view entire customer orders or view the suborder associated with each vendor.
  • Customize your marketplace’s appearance, description, and contact information
  • Add logos for your sponsors
  • Add or manage your own products, if you wish to sell any products yourself

Pickup Locations/Times and Ordering Restrictions

Markets can only have one pickup location which you set during signup. However, you can offer multiple pickup times. Customers will select their pickup time during checkout.

If you need to change your pickup location for any reason, contact support.

Pickup Times

Manage your pickup times from Store Settings > Pickup Settings in the Farmstanding Dashboard. In Your Pickup Locations and Times click Add Pickup Time and set the Day, Opening Time and Closing Time for your market. Add as many additional times as you want. Make sure to Save Settings when you’re done updating.

Ordering Restrictions

You can set ordering restrictions to prevent orders too close to your market opening time.

  1. Turn on the option to Restrict Ordering Times.
  2. Set the number of days before pickup that customers can start ordering. This controls when customers can start placing orders for a market day. To avoid confusion for both vendors and customers, the maximum is 7 days in advance.
  3. Set the number of hours before pickup that your ordering will close. This controls when all products in your marketplace will become unavailable for checkout.

Example: A market has a 12pm Wednesday pickup and a 12pm Saturday pickup and needs 24 hours to prepare their orders. They set the Ordering Close restriction to 24 hours and Ordering Open to 7 days. At 12pm on Tuesday, the Wednesday pickup stops accepting orders, but customers can still check out for the 12pm Saturday pickup until Friday at 12pm. The Wednesday pickup becomes available again at 12pm on Wednesday, since ordering opens 7 days in advance.

Vendors can also apply their own ordering restrictions. If their ordering cutoff is earlier than yours (or if you do not have one), then it will not be possible to purchase products from those vendors after the cutoff time. For a weekly market, customers will need to wait until ordering reopens for the next week. For markets with multiple pickup days, customers can purchase that vendor’s products for a different pickup time farther in the future.

Vendor Manager

The vendor manager lets you connect your vendors to your Market. Any vendor who is already registered on Farmstanding can be linked to your Market. If a vendor isn’t registered on Farmstanding yet, you will need to invite them first. Read more about how to invite vendors to Farmstanding

There are two levels for connecting vendors to your Market:

  1. Add vendors to the vendor list on your market listing page.
  2. Add vendors to the vendor list on your market listing page and also sell the vendor’s products in your marketplace.

All vendors with products in the marketplace will be shown on your market listing page. However, it is possible to include vendors on your listing page without selling their products through your marketplace. That means that a vendor can be away from your market for a week without being removed from your vendor list or worrying about products being incorrectly ordered to the location in your absence.

Read more about adding vendors to your listing page or marketplace.

Processing Orders

Customers can order for pickup at your market in 2 ways:

  1. Customers can checkout directly from your marketplace page.
  2. Customers can checkout from the shop of one of your linked vendors and select your market’s location as the pickup location during checkout.

Whether the customer goes through your marketplace or through a vendor’s shop, you’ll be able to view and manage every pickup order at your market from the Farmstanding Dashboard.

Learn more about orders at your market

Customize Your Market Appearance & Information

You can customize the appearance of your listing page and marketplace by adding your own images, description, contact info, and social media links.

If you have sponsors, you can also display sponsor logos on your shop page. Learn more

Share Your Online Marketplace or Listing Page

To share your listing page, which includes your vendor list and links to your marketplace:

  1. In the header bar of the Farmstanding Dashboard, click My Listing Page.
  2. Copy the URL
  3. Share it on social media, or add it a button or navigation menu item on your website

To share your marketplace page directly:

  1. In the header bar of the Farmstanding Dashboard, click My Marketplace.
  2. Copy the URL
  3. Share it on social media, or add it a button or navigation menu item on your website

Adding Your Own Products

As a marketplace, you may choose only to sell vendor products, which leaves all inventory management to the vendors. If you choose this, you can skip this section and see the Manage Vendors section instead.

However, it’s also possible for you to add and manage your own products if you choose.

View & Manage Products

View and manage your existing products from the Product Manager > All Products section of the Farmstanding dashboard.

Edit a product to update price, adjust the inventory, or change the name or image. To remove a product from your shop, you can set the inventory Stock status to “out of stock” or set the inventory stock quantity to 0. You can also delete a product at any time.

Tracking Inventory

Farmstanding provides two options for tracking inventory:

  1. Toggle an “in stock” or “out of stock” option for simple management. This works well for products that are made to order, such as baked goods.
  2. Manage stock at the product level by setting a number of available inventory and a low stock threshold. Farmstanding will automatically update the inventory amount when your products are sold. When your low stock threshold is reached for a product, you’ll receive an email notification.

Out-of-stock products will not be displayed in your marketplace.

Add a New Product

Go to the Product Manager > Add Product to add new products. There are two types of products:

  • Simple product: This lets you set a price and stock status and is best for cases where each product is completely unique.
  • Variable product: If you have a line of products that only differ by 1-2 attributes, using a variable product will make it easier to manage your products and make navigating your store easier. For example, a soap bar with 6 different fragrances would be best as a variable product. With variable products, customers will make their selection at checkout.
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